Gillette Acquisition Of Duracell Essay - 1724 Words

Industry: Portable power industry in the US The acquisition of Duracell was seen as many as a smart move. Analyst, shareholders, executives, had high expectations with this merger. Unfortunately, this acquisition created several problems for Gillette since their main goal of profit maximization was not being accomplished. Main issues: †¢ Should Gillette divest Duracell? †¢ Is Gillette using the appropriate strategies to deal with the big and small competitors? †¢ Stock prices are decreasing considerably External Analysis Industry Structure †¢ Dry cell batteries industry generated US$ 2.6 Billion in US domestic sales in 2000. †¢ 75% of all alkaline battery sales were impulsive purchasing. †¢ AA size batteries accounted†¦show more content†¦Thus, it would increase the demand for low price batteries, giving a competitive advantage to big players such as Rayovac and Energizer whose prices are lower than Duracell. Technological segment †¢ More efficient and durable batteries are needed to satisfy the requirements of new technology developments. †¢ Other types of batteries such as the high drain lithium ones are becoming popular due to the increasing use of electronic devices. †¢ Constant research and development is critical to succeed in this industry Global segment †¢ Even though the analysis for this case is explicitly for the industry within the US, there is a huge potential market in developing countries for alkaline batteries since the use of these is still quite low. Legal Segment †¢ There is a intense rivalry among the big players of this industry. There have been some legal processes involving cases such as false advertising claims and patent infringement. Demographic segment †¢ The case did not mention any battery consumption patterns. However, batteries in general are consumed by a large number of people in the US, regardless of age, sex, religion, ethnicity, etc. For example, lower income people would prefer less expensive batteries, and young people would prefer nickel – containing and lithium – ion batteries which are preferred for laptops, digital cameras, and other electronicShow MoreRelatedGillette Energy Drain : the Acquisition of Duracell1834 Words   |  8 PagesIndustry: Portable power industry in the US The acquisition of Duracell was seen as many as a smart move. Analyst, shareholders, executives, had high expectations with this merger. Unfortunately, this acquisition created several problems for Gillette since their main goal of profit maximization was not being accomplished. Main issues: †¢ Should Gillette divest Duracell? †¢ Is Gillette using the appropriate strategies to deal with the big and small competitors? †¢ Stock prices are decreasingRead MoreBattery Industry Essay932 Words   |  4 PagesCase Preparation For Discussion (Gillette) 1. Central problem/issue in case: The main problem is that, since its acquisition, Duracell has become a drain on the financial performance of Gillette. The board needs to decide what should be done to turn Duracell around and restore Gillette to a dependable financial performer. 2. How is the battery industry (you can use five forces analysis to answer this question)? Has it been changing? If yes, how? Overall, the industry is very attractiveRead MoreGillettes Acquisition of Duracell3112 Words   |  13 PagesKey Issues The Gillette Company was founded in 1901 in a small office in Boston. 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Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products, a marriage of the best in their respective industries. The merger of the two companies created â€Å"the world’s largest consumer products conglomerate.† Gillette was a leader in its category of razors and batteries, merging with Pamp;G provided it access to Pamp;G’s technology and marketing skills

Assumptions of Others Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Assumptions of Others Answer: In this essay, I am discussing about the assumptions we make about others. According to me, it is the basic nature of human beings to make assumptions about others and thereby place a judgment. No matter how much we try, we seem to be helpless about being judgmental. In this essay, I have given an overview about similar experiences encountered and my views on the video given for referral. Most of us are hardly aware of the assumptions we make because to us they seem very real. Assumptions made depend on our experience, observation of others behavior and our perceptibility about others (Wilson, 2012). We possess certain limited filters depending on which we tag a person. Through the labels put, we create mindset regarding the person. Therefore, somewhere down the subconscious mind what we look for is the evidence to support our thoughts. Thus in reality we see things the way we want it to be and hear what we want to thereby blocking things away that negates our thought process (Zipf, 2016). In one of my personal experience while trying to explain the new marketing strategy, my boss started interrupting me that forced me to draw conclusions regarding the interruptions. I kept thinking that the presentation was not going right and he is thereby thinking me to be a less capable. Therefore based on my assumptions I kept trying to find evidences that supported my viewpoint rather that finding out whether it was true. It could have been other way round but my assumptions filtered those thoughts away. In this context, let me explain the film given for reference. The film shows a Korean woman out for her morning exercise routine meets a US citizen who questions her about her fluency in English. In reply, she said San Diego is the place where she has grown up but the man still was too inquisitive about her origin. This is because the man has assumed from the look of the women that she is either a Korean or Japanese and cannot converse in English. The fluency in her English astonished him. To the man his limited thoughts have not allowed him to think beyond the fact where a Korean can speak good English (youtube, 2017). Therefore here the assumption of the man led to miscommunication and misunderstanding at the same time. In this context, I believe understanding the Situation, Behavior and Impact model is important as it enables delivery of more effective feedback (Claiborne Sirgy, 2015). The model focuses on situation specific personal behavior and comments thereby helping us to understand this behavioral impact on others. According to this model, the first step includes giving the feedback based on where and when of the situation. The next step includes addressing the specific behavior that I prefer to address while the last step is the description of how his actions are affecting me. The essay however concludes on the note that we as human beings make assumptions. Here I have also shared personal example as well as discussed my views on film shared. One can also understand how making assumptions without knowing the actual person can lead to misunderstanding. The essay also discuss about a model that interpret situation and motives. References: Claiborne, C. B., Sirgy, M. J. (2015). Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 1-7). Springer, Cham. youtube. (2017). What kind of Asian are you?. YouTube. Retrieved 29 July 2017, from https://www.youtube.com/watch?v=DWynJkN5HbQ Zipf, G. K. (2016). Human behavior and the principle of least effort: An introduction to human ecology. Ravenio Books.